- Scaricare o Leggere Online The Advertising Handbook Libri Gratis (PDF, ePub, MOBI) - Jonathan Hardy, Iain Macrury & Helen Powell
- The Advertising Handbook sommario : The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for...
- [Scarica ora! - GRATUITO] https://read.woobooks.info/download/the-advertising-handbook-it1392393382.html
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